Saturday site stuff: Counting traffic

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Photo-illustration — ALEX MESSMER

BY DEJAN KOVACEVIC

A weekly look at what’s new, what’s coming on our site …

• The most common question about the site: How many subscriptions have been sold?

That answer, as always, is down at the end of this weekly feature.

But there are a ton of other numbers that we monitor closely, even if some are really difficult to track. Among the toughest, it might surprise you, is simple traffic. We’re connected to Google Analytics, which is the industry’s gold standard for this sort of thing, as it’s most trusted by advertisers. Even that comes with its issues, though.

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To wit: For the month of January, we’re currently at 496,533 page views off 285,666 user sessions. Those numbers are exactly what they sound like. Page views means total number of pages clicked. The user sessions means the number of times someone came to the site, regardless of how many pages they viewed while here.

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